About
I've spent over a decade leading live events, content production, and cultural strategy, with multidisciplinary teams through complex, high-stakes productions for some of the world's most recognized brands.
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I focus on brand activations, global field campaigns, advertising shoots, film productions, and immersive cultural experiences. What ties it together is a single conviction: the most powerful brand moments are the ones that are designed with enough rigor that they look effortless.
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I take on consulting engagements for brands that need strategic production leadership without the overhead and join companies as a leading creative on experiential programs
What I bring
EXPERIENTIAL
End-to-end production leadership for live events, brand activations, and immersive experiences, from concept through on-site execution.
CULTURE
Designing programs that connect brands to cultural communities with authenticity, not campaigns dressed up as culture, but experiences that earn real trust.
Editorial Campaigns
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Global Editorial Brands
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End-to-end production
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Showcase Shoot: Argentina fields shot
End-to-end production for a global fashion campaign, coordinating international talent and locations across Argentina.
Political Advertising Campaigns
Allred_KateCoxREV_TV30_Finish
Allred WristTape TV30
Hobbs WorksBetter Spanish TV30 Finish
Vice President Kamala Harris' Stability
Turnkey production operations for brand launches and immersive experiences across the world.
Global Operations
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Brand Immersions
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Big Group Logistics
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Travel Leader
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Worldwide Outreach
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Cultural Production & Location Operations ​
