Instigator.
Cultural Producer. Operator.
Over a decade working across live events, brand marketing, and film production events taught me how a room full of people feels. Brand marketing how to carry a message and film how to make it look like it was always meant to be that way.
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Most producers know one world; very few carry all three. That's the range I bring to every project I lead. No handoffs. No silos. Not a team of specialists. One cohesive narrative beginning to end.
First, there was music
I grew up in Colombia surrounded by music. At fifteen, I started organizing concerts with my musician friends, booking spaces, coordinating logistics, figuring out sound. One thing led to another and we built a music scene system. Nobody taught me how. I just knew it needed to happen, so I made it happen.​ That instinct, the one that says this experience is worth building, has driven everything since.
Music taught me that a room full of people having a shared experience is one of the most powerful things in the world. Everything I've built since has been in service of artist and audience.
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Enter Brand Impact. What started with concerts grew into a career in live events and brand marketing, running large-scale activations, field campaigns, and experiential programs, for brands like MillerCoors, Anheuser-Busch, Nestlé, and Google across the US and internationally. I learned how to manage complexity at scale: multiple markets, large crews, demanding timelines, and the kind of operational pressure where there is no second take.
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Along the way I expanded into content and media production, leading advertising shoots, digital campaigns, and film projects that required the same discipline but with a different kind of creative precision. A range of productions that took me from LA to Latin America to Europe and back.
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What I was building was a methodology in three industries. How to hold a creative vision intact under operational pressure. How to lead teams that span executive sponsors and day-of crew. How to design an experience that lands in the room and travels beyond it. That work eventually led me back to where I started: to culture, to community, to the kind of experience that leaves a mark.
I'm currently founding Intuitive Studies, a cultural and sensory studio in Los Angeles. It's the most complete expression of everything I know: product thinking, experience design, cultural intelligence, creative and operational discipline, all running at once. The music never really stopped. It just found a bigger stage.
I have solved real-world problems for global brands like Coors, Bud Light and Google, specializing in bridging the gap between their partner activations and digital impact.
Agile project management
applied to creative productions — sprint planning, dependency mapping, risk registers
Global operations
experience across the US, Latin America, and Europe
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Content and media production
advertising shoots, digital campaigns, live capture
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End-to-end production leadership
from creative brief through post-event wrap and reporting
Cross-functional team building
and management across creative, logistics, talent, and vendor networks
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Brand experience strategy
translating marketing objectives into live and immersive programs
With a founder's perspective, I work across the full range: creative development, brand identity, talent and partnerships, and operations.
Culture, to me, is not just what a brand projects outward. It's what it builds internally. Both shape the work
Partners
