Creative.
Cultural Producer. Operator.
Over a decade working across live events, brand marketing, and film production events taught me how a room full of people feels. Brand marketing how to carry a message and film how to make it look like it was always meant to be that way.
Most producers know one world; very few carry all three. That's the range I bring to every project I lead. No handoffs. No silos. Not a team of specialists. One cohesive narrative beginning to end.
First, there was music
I grew up in Colombia surrounded by music. At fifteen, I started organizing concerts with my musician friends, booking spaces, coordinating logistics, figuring out sound. One thing led to another and we built a music scene system. Nobody taught me how. I just knew it needed to happen, so I made it happen. That instinct, the one that says this experience is worth building, has driven everything since.
Music taught me that a room full of people having a shared experience is one of the most powerful things in the world. Everything I've built since has been in service of artist and audience.
Enter Brand Impact. What started with concerts grew into a career in live events and brand marketing, running large-scale activations, field campaigns, and experiential programs, for brands like MillerCoors, Anheuser-Busch, Nestlé, and Google across the US and internationally. I learned how to manage complexity at scale: multiple markets, large crews, demanding timelines, and the kind of operational pressure where there is no second take.
Along the way I expanded into content and media production, leading advertising shoots, digital campaigns, and film projects that required the same discipline but with a different kind of creative precision. A range of productions that took me from LA to Latin America to Europe and back.
What I was building was a methodology in three industries. How to hold a creative vision intact under operational pressure. How to lead teams that span executive sponsors and day-of crew. How to design an experience that lands in the room and travels beyond it. That work eventually led me back to where I started: to culture, to community, to the kind of experience that leaves a mark.
I'm currently founding Intuitive Studies, a cultural and sensory studio in Los Angeles. It's the most complete expression of everything I know: product thinking, experience design, cultural intelligence, creative and operational discipline, all running at once. The music never really stopped. It just found a bigger stage.
I have solved real-world problems for global brands like Coors, Bud Light and Google, specializing in bridging the gap between their partner activations and digital impact.
Agile project management
applied to creative productions — sprint planning, dependency mapping, risk registers
Global operations
experience across the US, Latin America, and Europe
Content and media production
advertising shoots, digital campaigns, live capture
End-to-end production leadership
from creative brief through post-event wrap and reporting
Cross-functional team building
and management across creative, logistics, talent, and vendor networks
Brand experience strategy
translating marketing objectives into live and immersive programs
With a founder's perspective, I work across the full range: creative development, brand identity, talent and partnerships, and operations.
Culture, to me, is not just what a brand projects outward. It's what it builds internally. Both shape the work
Partners
